Volcano Engine attended the International Development Conference of the Automotive Industry and showcased the international solutions of automobile companies
On November 17, under the guidance of the Zhongguancun Science City Management Committee, the "Automotive Industry Internationalization Development Conference" hosted by the China Electric Vehicle 100 Association was held at the Beijing Zhongguancun Exhibition Center Conference Center. The conference consisted of four parts: a high-level forum, an ecosystem forum, an intelligent forum, and a high-end seminar on new energy internationalization policies. It focused on the major opportunities, risks and challenges and scientific paths for the internationalization of China’s new energy vehicles. It explored how to grasp the development direction of technologies such as greening and digitalization of the automotive industry, and contribute the wisdom and strength of the automotive industry to build a highly international open and cooperative system.
The conference was presided over by Liu Xiaoshi, executive deputy secretary-general of the China Electric Vehicle 100 People’s Association. Zhou Weidong, president of the Machinery Industry Branch of the China Council for the Promotion of International Trade, gave the opening remarks. Zhou Weidong said that manufacturing costs are better than overseas markets, electric transformation first-mover advantage, and taking the lead in intelligence are the three key factors to promote the internationalization of our country’s automobile industry and enterprises. With the blessing of domestic and international double circulation, China’s automobile industry will eventually become the leading force in the global automobile industry.
Zhou Weidong, Chairperson of China Council for the Promotion of International Trade Machinery Industry Branch
Zhang Yongwei, vice chairperson and secretary-general of the China Electric Vehicle 100 Association, also pointed out that the internationalization of Chinese automobiles is not only an old topic, but also a new task, and it carries an important strategy to realize the power of automobiles. But opportunities also come with challenges. Trade issues, standard issues, and data issues are all challenges at the level of international development rules for automobile enterprises, which requires upstream and downstream industries to form a joint force. It is also hoped that industry institutions, including the China Electric Vehicle 100 Association, will participate more in the construction of the cooperation system for the international development of automobile enterprises.
Zhang Yongwei, Vice Chairperson and Secretary General of China Electric Vehicle 100 People’s Association
In addition, guests from the Institute of Market Economy of the Development Research Center of the State Council, the Automotive Branch of the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, Volcano Engine, Changan Automobile, Great Wall Motor, Sailis Group, Skyworth Automobile, and Aodong New Energy Vehicle also gave wonderful speeches at the high-level forum, sharing their insights and prospects on the "internationalization development trend of China’s automobile industry" from their respective perspectives.
The challenges and opportunities for the international development of Chinese automakers
At the high-level forum, Volcano Engine President Tan Wei delivered a keynote speech on the topic of "Volcano Engine Helps Automobile Enterprises Build International Soft Power". He said that Chinese car companies have achieved fruitful results in international development and have significant advantages in product intelligence, R & D strength, and new energy technologies. However, the industry is still facing challenges when automakers do a good job in international developmentLocalized marketing operations, globally differentiated data compliance requirements, product core competitiveness building, cross-regional collaborationThese four major challenges.
As a Cloud as a Service platform under ByteDance, Volcano Engine exports ByteDance’s growth methods, technical capabilities and application tools to Chinese automakers based on ByteDance’s global technology, products and service experience. With the three advantages of global user experience and user growth experience, full-stack digital intelligent products, and global data security governance practices, Volcano Engine will provide four capabilities of full-stack digital products, global data governance capabilities, cockpit intelligent products, and global collaborative office products for internationalized automakers to help enterprises achieve sustainable global business growth.
Tan Dai, President of Volcano Engines
Song Shuang, general manager of Changan Automobile International Sales and Service Co., Ltd., also shared his thoughts on the challenges and countermeasures faced by Changan Automobile in the wave of internationalization from the perspectives of the foundation of high-quality development of Chinese automobiles, the changes in the global automobile industry under the influence of China’s automobile industry, and the challenges of internationalization of Chinese automobile enterprises. He said that the overseas development of Chinese automobile brands is just at the right time. Chinese automobile brands will complete the transformation of history, and Chinese automobile brands with "technology, intelligence and new ecology" as the benchmark will inevitably emerge. Changan Automobile has been actively promoting high-quality internationalization development, and has now entered the 3.0 acceleration period. Changan Automobile hopes to be based on the world, fully mobilize global resources, and build a multinational international enterprise with global integrated operation.
Chang’an Automobile International Sales and Service Co., Ltd. General Manager Song Shuang
Qiao Xianghua, CEO of Great Wall Motor Europe, pointed out that Europe is the second largest new energy market in the world, and its willingness to transform into new energy is very firm. In addition to business challenges, Chinese car companies entering the European market also have operational challenges such as corporate operation, talent, and data transmission, which requires Chinese car companies to achieve localized operation and localized management. To this end, Great Wall Motor has built an entire ecological chain in Europe, including upstream suppliers, downstream dealers, service providers, and industry partners, as well as financial and insurance. Qiao Xianghua also believes that although Chinese independent brands currently face challenges such as cultural nuance, regulatory restrictions, and brand awareness when they go overseas, as long as they seize the window period of international development and insist on continuous innovation and development, Chinese brands will surely integrate into the global automotive ecosystem.
Qiao Xianghua, CEO of Great Wall Motor Europe
Zhang Xingyan, president of the overseas business department of Cyrus Group, also said that as an enterprise committed to globalization, Cyrus Automobile has gradually realized the overseas strategy of "products going out, industries going in, and brands going up" by continuously deepening its overseas layout. At present, the cumulative export of complete vehicles has exceeded 500,000. In terms of opportunities and challenges for the internationalization of car companies, Zhang Xingyan pointed out that in recent years, China’s new energy vehicle exports have grown rapidly, bringing new growth points for China’s automobile exports. However, the uncertainties of the global economy and situation have also continuously increased the risk of internationalization of automobile companies. In the face of a complex and ever-changing international environment and increasingly fierce industry competition, only by joining hands and jointly developing internationally can we create a vast world of new energy vehicles in China and win a better future for overseas business.
Zhang Xingyan, President of Overseas Business Department, Cyrus Group
Insights and insights into the international development of car companies
At the conference’s ecosystem forum, intelligent forum, and high-end seminars, dozens of business leaders, industry experts, and institutional scholars conducted in-depth discussions and practical sharing on the overseas development model of automobiles, marketing system, insurance finance, recycling, intelligent development, data management, and safety management under the new situation.
Intelligent development has become an important direction for future automotive development. Guan Mingyu, a global managing partner at McKinsey, pointed out that the trend of intelligent change is a double-edged sword. On the one hand, intelligence can bring consumers new experiences that fuel vehicles could not provide in the past. On the other hand, it poses certain challenges in terms of laws and regulations and overseas consumer confidence. Therefore, how to create some products suitable for the local area, whether it is hardware, software, APP, ecology, these are all processes that need to be rethought. From the perspective of McKinsey, I believe that by 2030, 3-4 of the top ten global car companies will definitely be from China, but the core issue of which 3-4 companies are in the end is how to do a good job in overseas markets.
McKinsey, Global Managing Partner, Mingyu Guan
Yang Liwei, general manager of Volcano Engine’s automotive industry, also shared Volcano Engine’s solutions from the perspective of intelligent cockpit. He said that Volcano Engine will use rich resources + intelligent ideas to empower intelligent cockpit, help overseas market vehicle ecological layout, and based on the Volcano Ark MaaS platform, help partners to jointly explore the cockpit model, and promote the car towards intelligence.
Yang Liwei, General Manager of Volcano Engine Automotive Industry
Meeting the data compliance requirements of different regions is a hurdle that Chinese car companies must cross for their international development. He Shanshan, dean of Beijing Zhilian Travel Research Institute, shared insights from the perspective of data security compliance. She pointed out that the international development data compliance of car companies should include understanding local laws and regulations, identifying high-risk scenarios, and regularly evaluating and auditing. In order to make overseas operations land smoothly.
He Shanshan, Dean of Beijing Zhilian Travel Research Institute
Globalization data security governance practice is Volcano Engine empowers one of the three major advantages of the international development of car companies, Volcano Engine data security compliance leader Lin Yang pointed out that Volcano Engine has rich experience in data security risks throughout the automotive business process, from the perspective of consulting and technical products, to help committed to international development of car companies, data security planning and real-time control.
In addition, Volcano Engine automotive industry data product solutions leader Zhu Jingyun, also shared the Volcano Engine in the global user experience and user growth experience advantages, she said, Volcano Engine will focus on user asset management and fine operation, for car companies more systematic public domain acquisition and private domain data operation power.
The successful holding of this conference provides direction and experience for the national development of Chinese car companies, and also provides new "problem-solving ideas" for the overseas marketing and operation of car companies. As a member of the upstream and downstream chain of the automotive industry, Volcano Engine will build refined user operations through a mature digital intelligence management system, forward-looking AI intelligent mid-platform, rich in-vehicle content ecology and leading business growth experience, and improve the full life cycle user experience, thereby promoting the stable and far-reaching internationalization of Chinese cars.