Empowering distributors to become the ＂P & G of the new consumer convenience fast food industry＂
On October 21, the annual dealer conference of Zihi Pot with the theme of "Me and My Partner" opened at the Suqian Zihi Pot Production Base. Nearly 300 dealers from all over the country came together to discuss the new distribution model in the digital age. During the conference, Zihi Pot and SAIC Maxus officially signed a strategic cooperation agreement. SAIC Maxus delivered the first batch of customized distribution special vehicles to Zihi Pot, and the two parties will work together to build an intelligent distribution system.
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Dealers gather in Suqian production base
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In addition, Zihi Pot also showcased a number of brand products such as "Picture", "Stinky Snail", and "Newton’s Law" on the spot. Since entering the group operation, many brands under Zihi Pot have achieved multi-point flowering, and are known as "Procter & Gamble in the New Consumer Convenience Fast Food Industry". The moat of competition has further deepened.
From "Self-Hi Pot" to "Self-Hi Pot Produced", create multiple TOP1
At the conference site, a variety of beautifully designed self-heating pot brands were showcased on the shelves full of youthful and trendy temperament. These brands cover hot pot, rice, noodles, noodles, vegetables, braised flavors and many other categories, covering self-heating, brewing, steaming, boiling, frying, ready-to-eat and other methods. "Self-Hi Pot", a brand that broke into the public eye with self-heating hot pot in 2018 and won the TOP1 sales volume of self-heating food in one fell swoop, has long been upgraded to a multi-brand "self-heating pot".
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Self-Hi Pot Multi-brand Operation
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Driven by the multi-brand strategy, at present, the self-hi pot group has a number of production brands such as self-hi pot, picture, stinky snail, and more than 200 SKUs. With strong product power, brand power, and channel power as support, as the group’s self-hi pot, it has created one sales myth after another.
In August 2021, the Tmall flagship store of "Picture", a fast-cooking noodle brand under Zihi Pot, was officially launched. Just 15 days later, "Picture" stood out from the crowded track and won the No. 1 sales volume in the Tmall instant noodle/ramen/dough category in one fell swoop; in October 2021, when the tide of the snail powder subdivision track subsided and a large number of brands fell, the snail powder brand "Stinky Snail" that had just been launched by Zihi Pot quickly topped the Tmall rice noodle list…
Liu Tienan, marketing director of Zihi Pot, emphasized at the conference that by making different new brands in different new product categories, from "self-hi pot" to "self-hi pot production", maintaining the innovation of the category is conducive to maintaining the competitiveness and active level of the entire brand and brand group. For the majority of distributors, multi-brand means a wider market, lower distribution costs and higher profits.
From flexible supply chain to intelligent logistics, deeply empower dealers
The popularity of many brands of Zihi Pot is supported by a strong supply chain. Since 2019, Zihi Pot has started to build its own supply chain one after another. As of now, Zihi Pot has established more than 10 production bases across the country. The venue of this distributor conference – Zihi Pot Suqian Production Base – is the largest supply chain production base under Zihi Pot and the largest self-heating food production factory in China.
In addition to building and putting into production, Zihi Pot also invests huge costs to upgrade automated production lines, develop proprietary equipment, and build taste centers to greatly increase production capacity, reduce staff efficiency, create a flexible supply chain, and ensure rapid response to market demand. A strong supply chain system means sufficient production capacity, strong quality control, efficient operation, timely market response, and rapid product iteration… These are all important considerations for dealers.
In order to further empower dealers in the efficiency of the supply chain, Zihiguo began to build an intelligent logistics distribution system. At the dealer conference, Zihiguo and SAIC MAXUS signed a strategic cooperation agreement. The two sides will carry out in-depth cooperation in the intelligent logistics distribution system, and jointly promote the establishment, improvement and digital upgrade of the intelligent distribution system of Zihiguo, create a smooth product circulation path, and achieve mutual benefit and coordinated development with distribution partners. At the same time, the two sides completed the delivery of the first batch of 110 customized version of SAIC MAXUS V80 distribution vehicles at the conference site.
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The first batch of customized SAIC MAXUS special vehicles was successfully delivered
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It is reported that the SAIC MAXUS V80 delivered this time is equipped with the self-developed "Spider Zhilian" intelligent network system, which can achieve seamless connection between the driver and the operator, real-time communication, and provide an efficient and intelligent fleet management model. It can provide operation management, vehicle condition & track traceability, and security monitoring for self-driving pots. At the same time, the model also integrates the function of cargo monitoring in the cargo compartment, 360 ° no dead angle monitoring of the transportation link from point A to point B, making cargo transportation safer and more reliable.
Or become the "P & G" of the new consumer fast food industry, and make "Chinese cuisine top brands"
The brand vision of Zihi Pot is to "become a top brand of Chinese cuisine", standardize the extensive and profound Chinese cuisine, mass produce and mass sell, and finally realize the brand going overseas and going global.
In terms of standardization, Zihi Pot has been working hard. Not only has it developed the group standard of "Self-heating Convenient Food" in conjunction with the China Quality Wanlixing Promotion Association, but also developed the group standard of "Food Heating Bag" in conjunction with the Chongqing Standardization Association. It has actively promoted the establishment of industry standards and has always been a loyal supporter of standards to develop and produce healthy and safe products for consumers.
It is also under the support of standardized operation that Zihi Pot can quickly launch many brands, categories and SKUs, and is known as "Procter & Gamble of the New Consumption Convenience Fast Food Industry". So, from "Procter & Gamble of the New Consumption Convenience Fast Food Industry" to "Chinese Cuisine Top Brand", how much way does Zihi Pot still have to go?
Cai Hongliang, the founder of Self-Hi Pot, who has created Baicao flavor for many years, said that under the influence of the lazy economy, one-person food will become the norm, superimposed on the impact of consumption upgrades, and high-quality one-person convenient fast food will have a broad market prospect. At present, Self-Hi Pot has advantages in brand influence, supply chain, etc. Under the state of high-speed development, the brand will not go overseas too far.
Since its official launch in 2018, in just over three years, Zichi Pot has crossed the road that many brands have been able to travel for more than ten years. With the release of a new distribution model, Zichi Pot will surely join hands with dealers on a broader track, creating another business miracle.
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