From Super Girl to Young You, what kind of idols do we need？

Original title: What kind of idol and show do we need?

"Yellow dress, fluffy hair … …” Not long ago, you must have seen this sentence in the corpus of young people. This "magic brainwashing rap" completely "out of the circle" for the women’s team draft "Youth with You 2" that lasted for several months. However, on the one hand, there are players’ jokes, expression packs and even scandals, and on the other hand, if you are too hot, you will be "indifferent to everyone". Do you also have such "soul torture": "selection" and "show"? Which is the meaning of the idol draft?

"China’s idol talent show is very prosperous, but this does not mean that the idol industry is mature." He Tianping, a TV research scholar and researcher of Beijing Network Audiovisual Program Service Association, said in an interview with the reporter of People’s Daily Online Entertainment Department that attention and topic are important indicators of the program in communication, but the essence of the draft is "to select high-quality idols that are beneficial to the development of the whole industry and have pioneering significance, and only in this way can we really promote the healthy development and virtuous circle of the industry."

Deeply cultivate localization and improve professionalism

Frankly speaking, looking at the "hot" idol draft activities in recent years, whether it is Idol Trainee, Youth with You or Creation 101, they all learn from the "trainee" debut mode of Japan and South Korea to some extent. Although these talent shows attract a large number of "fans" with excellent production, fashionable dance beauty and packaging for contestants, they are all "imported" in the final analysis. How to make its own characteristics and achieve sustainable development in domestic talent show has become a necessary question that idol talent show industry has to seriously consider today.

In He Tianping’s view, some talent shows have done a relatively good job in adapting to the audience market in China and cultivating idols that young people in China love, but there are also some obvious shortcomings.

"The lack of specialization is an obvious shortcoming." He Tianping said that at present, the industrial support behind domestic idol talent shows or idol-cultivating programs is actually relatively weak. "The most intuitive embodiment is that no matter whether the men’s team or the women’s team is selected, its endurance and later operation, including the whole industry, are actually relatively limited."

Han Ruobing, an associate researcher in cultural industry management of Shandong University, also talked about the current hot idol talent show: the popularity of talent show shows that a certain system has been formed in the production, operation and advantage utilization of such programs in China, which is undoubtedly gratifying, but some programs are opaque and unfair to varying degrees, which is also a stubborn disease that such programs must be eliminated.

"In addition, the idol draft and the industry itself are more dependent on the training mechanism and training cycle, which means that these activities and programs need more training time and development space." Han Ruobing said that the future development of the draft needs to adhere to the initial intention of the industry, and all parties should form a joint force and jointly explore future development. A good idol cultivation mechanism should be the generation of a driving force under the joint action of internal and external forces.

In addition, some talent show producers do not hesitate to over-market or even deliberately speculate in order to gain eyeballs and earn traffic. "Devil editing" is a common and tried-and-true method, which naturally becomes a "slot point" for the audience. Many netizens said that some programs are "embarrassing" because they tell too many stories and have too few performances to watch.

"This has something to do with the whole market. The spread of programs must be’ broken’, which means that programs must compete for those who are not’ fans’, but the higher the popularity of programs, the farther they often deviate from the essence of program forms." He Tianping believes that more topics often mean a lack of professionalism to a certain extent. "It is very important to let professional programs do professional things and play their own unique values."

Idol high-quality industrial ecology can be sustainable.

The demand of the program side for topic degree gave birth to "devil editing"; The consequence of "devil’s editing" is that the players’ "expression packs" have long occupied the hot search list. Not to mention the hype and gossip, the real topic about the player’s ability and performance level can be remembered very little.

"Attention and topicality are of course very important factors in the communication level of the program, but the idols selected from this may only make people feel novel in the short term and may not meet the audience’s real expectations for idols. The essence of the draft is to select high-quality idols that are beneficial to the development of the whole industry and have pioneering significance, which is why the’ super girl’ in 2005 is still well known and talked about by the public, even though it has been more than ten years. " He Tianping believes that if the purpose of idol talent show is not to create truly high-quality idols, but to seek novelty, under this logic, industrial development is difficult to last long.

More importantly, idol-cultivating programs are popular and sought after by young people, and the value orientation of their programs undoubtedly has an important impact on young people’s values. It is precisely for this reason that we should pay more attention to the guidance of programs on correct values. What kind of idol is a good idol? What kind of idol talent show do we need now and in the future, and how to advocate and cultivate a healthy idol culture?

In Han Ruobing’s view, "cultivation" is actually a kind of growth. "Healthy idol culture can not only promote the growth of idols, but also promote the growth of audiences and fans, and then promote the growth of industries, industries and the overall economy and society. This is actually an open, common and ecological sustainable development." Han Ruobing said.

Huang Dianlin, an associate professor at the Communication Research Institute of Communication University of China, said that the idols selected by the talent show are also public figures, which will have a greater impact on society, especially young people. "First of all, personal quality can’t have any problems. Secondly, the audience can see a healthy and positive spirit in them, such as the deep cultivation of their own profession, so as to have a driving effect on the public. Such idols have development potential and can go further. " Huang Dianlin said.

Clear industrial prospects to avoid "a flash in the pan"

Just like the hot summer will pass, we have witnessed some talent shows, and in just a few months, we can launch "idols" of tens of millions of fans; I have also witnessed many players’ "debut is the peak", and once the "fans" are hot, they will gradually disappear. Behind this, in addition to the players’ own "background" and ability, it also reflects the problems that the current format is insufficient for the players’ follow-up training and operation ability.

"China’s idol talent show is very prosperous, but it does not mean that the idol industry behind it is very mature. Japan and South Korea are the first to develop the idol industry, and idol cultivation programs are only one part of the industry. To a certain extent, our talent show is actually a product of the immature industry, so there are a series of situations such as the lack of operation and lack of stamina of the debut group. " He Tianping said.

He Tianping believes that in the long run, the development prospect and trend of the domestic idol industry is actually very clear, and it will certainly seek development growth points. During this period, it needs the continuous development, maturity and growth of all links in the entire industrial chain, and it is possible to usher in a more organic and sustainable ecology. "How to make idols go further is a problem that needs attention and consideration."

How to promote the sustainable development of the idol industry, He Tianping believes that the first thing is to diversify and encourage a hundred flowers to blossom. "Today’s popular culture has a good environment to encourage the birth of high-quality idols of various types and styles, instead of just asking for a specific aesthetic expectation, we should encourage idols to play an active leading role in different social levels."

"It can expand public aesthetics, cultivate correct values, enrich people’s spiritual and cultural life, and let colorful culture and art spread to every corner of public life through the influence of idols and become a part of life." When asked about the positive significance of the healthy development of idol industry to the society, Zhu Min, an associate professor and master tutor at the School of Cultural Industry Management of China Communication University, said.

"Idol culture can’t be influenced only by popular culture and popular culture. It will definitely have more reflection and expansion in the whole social and cultural orientation. Idol culture must be healthy, positive and positive, which can inspire and guide young people positively. Idols should set an example and inspire’ fans’ to strive to become better people. Only in this way can they make greater progress and development. If you are only overly immersed in popular and popular expressions, idols and idol drafts will eventually be just a flash in the pan. " He Tianping said.