Sudden! Huawei sued
Huawei suddenly shot!
Tianyancha judicial case information shows that recently, Huawei Technologies Co., Ltd. and Suzhou Huawei Automobile Sales & Service Co., Ltd. and Kunshan Huawei Automobile Sales & Service Co., Ltd. have newly announced the opening of the court for trademark infringement and unfair competition disputes. The plaintiffs are Huawei Technologies Co., Ltd., and the two cases will be heard in Suzhou Intermediate People’s Court on April 29.
In addition, some media reported today that in order to "cut off" Xiaomi’s order, Zhijie gave a cash subsidy of 5,000 yuan to the owner who placed the order of Xiaomi SU7. In this regard, Huawei insiders said that they didn’t know about this, and said that the current popularity of Zhijie S7 is very high. Many consumers have come to the store for test drive in the past few weekends, and consumers are welcome to test drive in the store.
Lei Jun issued a document saying that at present, the production capacity and delivery speed of Xiaomi SU7 are increasing rapidly, and the standard version and Max version have been delivered in advance. If users are really in a hurry to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Tucki P7 series, etc., you can also consider buying.
Huawei sued
Under the popularity of car sales enabled by Huawei, some Huawei car sales companies registered with porcelain took the lead, and Huawei directly appealed to the court.
On April 22, Tianyancha showed that recently, Huawei Technologies Co., Ltd. and Suzhou Huawei Automobile Sales & Service Co., Ltd. and Kunshan Huawei Automobile Sales & Service Co., Ltd. newly announced the opening of the court, and the plaintiffs were Huawei Technologies Co., Ltd., and the two cases will be heard in Suzhou Intermediate People’s Court on April 29.
According to shareholders’ information, Kunshan Huawei Automobile Sales & Service Co., Ltd. is 70% owned by Suzhou Huawei Automobile Sales & Service Co., Ltd., which is jointly held by three natural person shareholders and has no equity relationship with Huawei.
According to the reporter from China, a brokerage firm, the new M5 will hold a new car launch conference tomorrow (April 23rd), and the car has been pre-sold on April 17th. According to the reporter, more than 10,000 cars have been pre-sold in 12 hours.
Yu Chengdong, managing director of Huawei, said in Weibo that the version of Wujie M5 Intelligent Driving released a year ago was the first vehicle equipped with Huawei Advanced Intelligent Driving ADS 2.0, which opened a new track for advanced intelligent driving. On April 23rd, the new M5 will bring a comprehensive upgrade and a brand-new experience to consumers.
Zhijie S7 "cut off Hu" Xiaomi SU7 order?
According to the Red Star Capital Bureau, there have been rumors recently that the order for the reloaded Zhijie S7 and the "cut-off Hu" Xiaomi SU7: now buy any Zhijie S7, and after paying the final payment, the non-refundable deposit of 5,000 yuan will be directly deducted from the car price.
According to the sales introduction, due to the long waiting time for the owner of Xiaomi SU7 to pick up the car, considering other brands, if they don’t want to wait any longer, they can directly reduce 5000 yuan when purchasing the final payment of Zhijie S7, just by showing the screenshot of Xiaomi SU7 lock list page.
In this regard, Huawei insiders told China, a brokerage firm, that they didn’t know about the above things, and said that the popularity of the intellectual S7 was very high at present, and many consumers went to the store for a test drive in the past few weekends. The consumers who arrived at the store mainly paid attention to the super-large space of Zhijie S7, the strongest Huawei Intelligent Driver, Huawei Turing Chassis, HarmonyOS Intelligent Cockpit, the standard 800V overcharge of the whole system, and the ability to start large-scale delivery nationwide. At the same time, consumers are welcome to test drive in the store.
On April 22nd, in view of the fact that Xiaomi Automobile felt that it had to wait to buy other automobile brands, Lei Jun, the chairman of Xiaomi Automobile, was suspected to respond in Weibo.
"At present, the production capacity and delivery speed of Xiaomi SU7 are rapidly increasing, and the standard version and Max version have been delivered in advance. If users are really anxious to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Tucki P7 series, etc., you can also consider buying. " Lei Jun said.
It is reported that on April 11th, Huawei held the HarmonyOS Ecological Spring Communication Meeting and released a number of new products. At the press conference, Huawei’s managing director, consumer BG CEO, Yu Chengdong, chairman of Huawei’s smart car solution BU, and Yin Tongyue, chairman of Chery Automobile, released the first smart car Zhijie S7. Yu Chengdong said, "Zhijie S7 has now started mass delivery."
According to reports, this time, Zhijie S7 brought a new upgrade surprise, which was the first Huawei Visual Intelligent Driving HUAWEI ADS Basic Edition, and Zhijie S7 Ultra was officially launched. Zhijie S7 provided a total of five models, starting at 249,800 yuan.
Price involution
In fact, some sales points in Huawei’s intellectual circle "cut off Hu" to grab the prospective owner of Xiaomi SU7, which is the reaction of the involution of new energy vehicles.
On April 22nd, LI announced the new price system of many products. "From April 22, 2024, the 2024 models of Ideal L7, Ideal L8, Ideal L9 and Ideal MEGA will also adopt a brand-new price system, and users who have ordered and have not delivered can enjoy the new price." LI said.
Compared with the previous price, the ideal flagship pure electric MPV model MEGA dropped by up to 30,000 yuan, and the starting price dropped from 559,800 yuan to 529,800 yuan. The 2024 L-series extended-range models have different declines, among which the ideal L9 all-series, L8/L7 models are equipped with Ultra at the top and Max at the middle, with a price reduction of 20,000 yuan, while the Pro version of L8/L7 models has a price reduction of 18,000 yuan. It is understood that this is the first official clear price reduction since the founding of LI, and Li Xiang, chairman and CEO of LI, said in the first quarter of 2023 that LI did not consider price reduction.
Just the day before, on April 21st, Tesla China official website also showed that the price of Tesla Model 3/Y/S/X was reduced by 14,000 yuan in Chinese mainland, of which the price of Model 3 was reduced to 231,900 yuan, and the price of Model Y was reduced to 249,900 yuan.
Tesla announced that from January to March this year, Tesla delivered nearly 387,000 electric vehicles worldwide, which was nearly 9% lower than the 423,000 vehicles delivered in the same period last year, which was the first quarterly delivery decline in the past four years.
On April 1st this year, HarmonyOS Zhixing App showed that the starting price of the new M7 entry-level model in Wenjie was lowered from 249,800 yuan to 229,800 yuan. Although the model of the new M7 in Wenjie is different from that of the new Xiaomi SU7, the starting price has almost reached 215,900 yuan for the standard version of Xiaomi SU7, and it has also become a new energy automobile brand participating in the price war.
Cui Dongshu, secretary-general of the All-China Federation of Riders, once said, "2024 is a crucial year for new energy vehicle companies to gain a foothold, and the competition is bound to be fierce." The new energy vehicle market is characterized by fission. With the maturity of market segments of various technical routes, new models will greatly enrich consumers’ choices, but it may also intensify homogenization competition.