Notice of the Ministry of Agriculture on Further Promoting the Sustainable and Healthy Development of Leisure Agriculture
Leisure agriculture is an important livelihood industry and a new consumption format, which has made positive contributions to agricultural efficiency, farmers’ income, rural environment improvement and economic and social development. In order to thoroughly implement the spirit of the important speeches of the 18th CPC National Congress, the Third and Fourth Plenary Sessions of the 18th CPC Central Committee and the General Secretary of the Supreme Leader, the Central CommitteeoneDocument No.1, to further guide the sustainable and healthy development of leisure agriculture, relevant matters are hereby notified as follows.
First, fully understand the great significance of developing leisure agriculture
Developing leisure agriculture is an effective way to improve agricultural benefits and increase farmers’ income.Through the development of leisure agriculture, it is conducive to promoting the development of related industries such as catering accommodation, agricultural product processing, transportation, architecture and culture, extending the agricultural industrial chain and promoting the benign interaction between the primary, secondary and tertiary industries; Increase the multi-functional output per unit area of agriculture, improve comprehensive benefits and increase farmers’ productive income; Turn the front and back of the farmhouse into a business place to increase farmers’ property income; Ensure that farmers’ income is continuous in four seasons and open up new space for farmers to increase their income.
Developing leisure agriculture is an effective channel to increase employment capacity and promote social harmony.By developing leisure agriculture, we can effectively attract capital, technology, management, talents, facilities and other factors to flow to the countryside, increase employment capacity, and realize farmers’ employment on the spot. Cultivate a group of new farmers who are literate, know how to operate and manage, and promote the improvement of agricultural production, farmers’ life and rural civilization; Promote the construction of a new type of relationship between workers, peasants and urban areas, so that farmers can participate in the modernization process and share the fruits of modernization on an equal footing.
Developing leisure agriculture is an important measure to inherit farming civilization and carry forward traditional culture.By developing leisure agriculture, we can systematically integrate the cultural elements in the agricultural production process, farmers’ working life and rural customs, promote the organic integration of traditional culture and modern civilization, and promote the development and prosperity of rural cultural undertakings and cultural industries; It can conform to the new expectation of urban and rural residents’ cultural consumption, and develop and utilize agricultural cultural heritage, historical ancient villages and characteristic folk houses as historical and cultural resources and landscape resources, so as to realize protection in excavation and inheritance in utilization.
Developing leisure agriculture is an effective means to protect the ecological environment and build beautiful countryside.By developing leisure agriculture, it can effectively promote the construction of rural infrastructure, improve the appearance of villages and promote the improvement of rural ecological environment; Promote the transformation from agricultural production areas to scenic spots in production areas, and promote the construction of beautiful countryside; Improving farmers’ awareness of protecting the ecological environment is conducive to the transformation of rural ecological and landscape resources advantages into industrial economic advantages.
Second, correctly grasp the overall requirements and basic principles of developing leisure agriculture
To develop leisure agriculture, we should thoroughly implement the relevant deployment requirements of the CPC Central Committee and the State Council, closely focus on the objectives and tasks of promoting farmers’ employment and increasing income and meeting residents’ leisure consumption needs, take farming culture as the soul, beautiful countryside as the rhyme, ecological agriculture as the foundation, innovation as the path, and ancient villages as the shape, integrate the development of leisure agriculture with modern agriculture, beautiful countryside, ecological civilization and cultural and creative industry construction, and pay attention to standardized management, connotation promotion, public service and cultural excavation.
The basic principles to be adhered to in developing leisure agriculture are as follows: first, agriculture-oriented and scientific planning. We should take agriculture as the foundation, farmers as the main body and rural areas as the carrier, encourage the use of barren hills, slopes, beaches, abandoned mines and rural Kugaji to develop leisure agriculture, and do not occupy cultivated land indiscriminately. The second is to adapt to local conditions and highlight characteristics. It is necessary to combine resource endowment, human history, transportation location and industrial characteristics, and develop moderately in suitable areas such as suburbs of large and medium-sized cities and surrounding scenic spots according to local conditions, highlighting characteristics. The third is to standardize management and strengthen services. It is necessary to strengthen education and training, publicity and promotion, formulate norms and standards, guide industry self-discipline, and realize standardization of management and service. Fourth, government guidance and multi-party participation. It is necessary to give play to the decisive role of the market in allocating resources, give better play to the role of the government in macro guidance and standardized management, and mobilize the enthusiasm of all parties. Fifth, environmental protection and sustainable development. It is necessary to follow the concept of paying equal attention to development and protection, production and ecology, make overall consideration of the carrying capacity of resources and environment, increase the protection of ecological environment, and realize comprehensive and sustainable development of economic, ecological and social benefits.
Third, further clarify the objectives and tasks of developing leisure agriculture
arrive2020Strive to make leisure agriculture a pillar industry to promote agricultural efficiency, increase farmers’ income and improve rural environment in. The scale of the industry has been further expanded, and the number of receptions and operating income have increased annually.10%; The pattern of optimized layout, rich types, perfect functions and obvious characteristics has basically taken shape; Social benefits have been significantly improved, and the income of farmers engaged in leisure agriculture has increased rapidly, benefiting farmers all over the country.3500Ten thousand people; The quality of development has been significantly improved, the service level has been greatly improved, and the ability of sustainable development has been further enhanced.
-focus on enriching types and promoting industrial agglomeration.All localities should, on the basis of location advantages, resource endowments, historical culture and market demand, explore and innovate new modes such as agricultural theme parks on the existing basis to promote diversified and personalized development. Actively support farmers to develop farmhouse music with resources in front of the courtyard and behind the house as the carrier, and encourage the development of farmhouse music gathering villages. Guide the development of leisure farms in suitable areas to expand agricultural functions, inherit farming culture and be suitable for holiday experience. Combined with the display of traditional farming culture, we will build a leisure agricultural park with popular science, education and demonstration functions. Support the cooperation and cooperation of business entities, and strive to build quality lines, characteristic industrial belts and advantageous industrial clusters.
-Pay attention to creative design and promote cultural inheritance.Attach importance to the excavation of rural cultural resources and strengthen the creative design of agricultural products, agricultural landscapes, environmental protection packaging, local culture and leisure agricultural business premises. Develop leisure products with local characteristics, promote the integration of agriculture with culture, science and technology, ecology and tourism, and increase the added value of agricultural products. In accordance with the concept of combining inheritance with innovation, we should strengthen the protection of agricultural cultural heritage and ancient villages and houses, develop leisure villages with cultural connotations, and promote the promotion, protection and continuation of local folk culture.
-pay attention to quality improvement and promote file upgrading.Strengthen the training of employees, incorporate leisure agriculture interpreters and tour guides into the vocational skills training system, and gradually promote the system of holding certificates. Establish a talent introduction mechanism to enrich a group of planning, design, creative planning and marketing talents. Accelerate the construction of infrastructure such as roads, water and electricity, communications and safety protection in leisure agricultural business premises, and improve auxiliary facilities such as road signs, parking lots, tourist reception centers, public toilets and harmless treatment of garbage and sewage. Encourage the construction of special catering, accommodation, shopping, entertainment and other supporting service facilities to meet the diverse needs of consumers. Improve the basic conditions of leisure agriculture, and expand the functions of popular science display, demonstration and promotion.
-pay attention to standardized management and promote ecological protection.It is necessary to strengthen the formulation and publicity of leisure agriculture standards, formulate relevant standards at different levels according to local conditions, and gradually promote the standardization of management and service. Actively promote the construction of trade associations and service organizations, standardize competitive behavior and create a fair environment through self-service, management and restraint. Guide all leisure agricultural business entities to establish the concept of simultaneous development and protection, and take a resource-saving and environment-friendly development path.
-pay attention to demonstration creation and promote brand cultivation.Encourage leisure agricultural business entities to create well-known brands that are well-known, spread and stay through factor flow, capital reorganization and brand integration. We will continue to establish national demonstration counties and demonstration sites for leisure agriculture and rural tourism, so as to promote the standardized and orderly development of leisure agriculture throughout the country. Carry out the brand cultivation project with the promotion of China’s most beautiful leisure villages, China’s beautiful rural areas and the national leisure agriculture star rating as the core. It is necessary to infiltrate the concept of integrity into the whole process of brand building to enhance credibility and competitiveness. Carry out the creation and promotion activities of regional demonstration sites, characteristic villages, star-rated households, boutique routes, etc., and cultivate local well-known brands with their own characteristics.
Four, improve the implementation of safeguard measures to promote the development of leisure agriculture.
Continuously improve the supporting policies for leisure agriculture.We should actively implement and create relevant support policies. Earnestly promote the implementation of existing support policies, strive for water and electricity to enjoy agricultural charging standards and other policies, and encourage leisure agricultural operators to strive for time-of-use electricity price policies. In areas where leisure agriculture is concentrated, it is necessary to strive for the local government to introduce preferential policies on sewage charges and garbage disposal fees. Focus on improving infrastructure, broaden channels, increase investment in leisure agriculture in many ways, and especially support the cultivated leisure agriculture brands. Small and medium-sized leisure agricultural enterprises and business households are encouraged to realize microfinance by mutual assistance and joint guarantee, and farmers are encouraged to participate in the operation with assets, capital, technology and other factors. Encourage leisure agriculture to be included in the category of discount loans for leading enterprises in agricultural industrialization, entrepreneurial loans for small and medium-sized enterprises, and poverty alleviation and development loans to solve the financing needs in the development process.
Accelerate the public service of leisure agriculture.Accelerate the construction of public service platforms such as online marketing, online booking and online payment, and comprehensively improve the information service level of the industry. Strengthen scientific and technological support and establish a number of design and research centers, planning centers and creative centers based on scientific research and teaching units to provide intellectual support for industrial development. Strengthen the monitoring and analysis of industry operation, and design and improve the monitoring and statistical system of leisure agriculture. Strengthen industry organization services and accelerate the formation of a socialized service system of self-management, self-supervision and self-service.
Constantly strengthen the promotion of leisure agriculture.Formulate and publish a national unified logo for leisure agriculture, and promote its use. Improve the relevant functions of the national leisure agriculture network, speed up the development of intelligent terminals, strengthen links with local leisure agriculture websites, and build an all-round, multi-channel and cross-platform platform for government information release and supply and demand information docking. Encourage social capital to participate in the construction of leisure agriculture promotion platform, do a good job in the special publicity of leisure agriculture, and timely summarize and promote the development experience and advanced models of various places. Select and integrate leisure agricultural business points according to seasons, regions and characteristics, and form a number of boutique routes and scenic spots in series.
Five, strengthen the organization and leadership of leisure agriculture.
Agricultural departments at all levels should deepen their understanding of the development of leisure agriculture from a strategic and overall perspective and put the promotion of leisure agriculture in an important position.It is necessary to strengthen institutional functions and team building, straighten out the relationship between responsibilities and establish an efficient management system. Earnestly perform the duties of planning guidance, supervision and management, and coordination of services, organize the formulation of development strategies, policies, plans, and guide their implementation, and effectively improve the ability to guide and promote the scientific development of leisure agriculture. Actively strive for the attention and support of the local government, and incorporate the development of leisure agriculture into the assessment content of local agricultural development goals and into the statistical index system of local economic development.
To strengthen the investigation and study, combined with modern agriculture, beautiful countryside and new urbanization construction, formulate regional leisure agriculture development plan.Make a scientific and reasonable layout of leisure agriculture, and form a planning system that is connected with modern agricultural development, land use, urban construction, new rural construction and tourism development. We should actively strive to incorporate leisure agriculture infrastructure and key projects into the local national economic and social development plan.
It is necessary to strengthen the integration of forces, implement the division of responsibilities, and form a joint effort.Strengthen coordination and cooperation with development and reform, finance, land, tourism, taxation, finance, insurance and other relevant departments, establish a management mechanism involving agriculture, tourism and other relevant departments, actively strive for supporting policies and measures for leisure agriculture, and work together to promote their implementation and jointly promote the sustained and healthy development of leisure agriculture.
Ministry of Agriculture
2014year11moon26sun