2023 Dragon Boat Festival file preview： Chow Yun Fat Zhu Yilong leads 7 blockbusters to attack.

Special feature of 1905 film network After the end of May 1st, with the starring "Don’t call me" God of Gambling ",it was announced that June 21st was the next popular schedule — — The Dragon Boat Festival stall (June 22-June 24) has begun to show its pattern.Although the Dragon Boat Festival is still about a month away, there are already seven movies scheduled in advance.

According to the online ticketing platform, Don’t Call Me "God of Gambling" will be released on June 21st, and the animated film Kelly and Super Coke and Qiaoer will be released on June 22nd.

From the perspective of production volume, cast, and market attention, Disappeared She, Don’t call me a gambler, I love you! "is a powerful" Troika "in the new film of the Dragon Boat Festival, each with its own wonderful attractions.

Focus on three prospects: topics and starlight.

There is popularity and popularity, and there is a good reputation before the screening. "She Disappeared" is undoubtedly the number one seed of the current Dragon Boat Festival.

Up to now, the number of "Disappeared She" on the two ticketing platforms of Cat’s Eye and Taobao Film has exceeded 470,000, ranking first in the schedule. According to the professional version of Cat’s Eye, the marketing popularity of this film, such as material broadcasting, Weibo and WeChat, also topped the list.

From being the closing film of Hainan Island International Film Festival last year to being shortlisted for the Tiantan Award, the main competition of Beijing International Film Festival this year, the film made two small-scale appearances before the release, which won a lot of praise, and even won the highest score in the evaluation of Beijing International Film Festival field magazine, with guaranteed quality.

"Disappeared She" revolves around a story about the disappearance of a "wife". One of the highlights is the suspense type. Whether it is the audience’s comments that have seen the film in advance or the propaganda words of the film, there are many keywords such as brain burning, reversal, rashomon, mystery and hiding details.

And Beijing International Film Festival both expressed their attraction to the script. Zhu Yilong thought it was "extremely dramatic, with many reversals and exquisite structure", while NiNi said it was "very brain-consuming, with many reversals, which made people wonder what would happen later."

He has been actively arranging the domestic suspense film series. In his view, the difference between this film and the "Tang Detective" series is that "you watch a play and follow the protagonist to a thrilling situation, which goes to extremes in genre and character relationship."

On top of the complicated brain-burning plot and unfathomable character setting, another point of the film is to see how Zhu Yilong, NiNi,, and other leading actors interpret it.

This is Zhu Yilong’s work on the big screen after winning the Golden Rooster Award for Best Actor, playing the role of a wife-seeking husband; NiNi, the heroine, plays the lawyer who seeks the truth. The characters are very complicated and multifaceted. The director praised their performances as explosive and breakthrough, and they can only wait for the big screen to reveal them.

Nowadays, there are fewer and fewer opportunities to see Chow Yun Fat through movies. The biggest expectation of Don’t Call me "God of Gambling" is undoubtedly Chow Yun Fat.

Five years ago, Chow Yun Fat reappeared Mark’s heroic posture in the film. This time, the role "Chui Gua Hui" played was a failed gambler and a failed father, and once again paid tribute to his two classic screen images — — "God of Gambling" and "A Lang".

Chow Yun Fat has been addicted to running for years, and the footage of him running also appears in the trailer. It can be seen that this film is tailor-made for Fage, and I look forward to bringing a wonderful performance at the film-winning level again.

This is an inspirational Hong Kong film with the theme of family and sports, which tells the warm story of the protagonist’s prodigal son’s return and his father and son’s affection. In terms of the cast, Chow Yun Fat’s first partner, Anita Yuen, was taken care of and helped by Chow Yun Fat when she made her debut as a Hong Kong sister, and finally became attached to the screen this time. There are also those who have passed away, leaving their last deductive style here.

The production line-up of this film is also very strong, with the director of "One Warriors" as the screenwriter and producer, which is the second cooperation between Chow Yun Fat and them after "One Warriors". The director is a photography director who won the Golden Award. They are all his masterpieces in recent years. This is the first time that Anthony Pun has directed a film independently.

The film kept the audience waiting for four years, and it was finished in 2019. Later, it was affected by the epidemic, and it was first exposed in 2021. I didn’t expect it to take another year and a half to appear now.

Formerly known as "Sunny Years", it has a literary color. After changing the title twice, the word "gambler" was added, presumably to enhance the recognition of entering the sinking market, but the audience did not want to see that it was a classic of consumption with nostalgic signs, hoping that the film could speak with quality.

The earliest "occupation" of the Dragon Boat Festival was "I love you! 》。 The film gathers four senior powerful actors to perform the love story of the elderly with scarce domestic screens, broadening the boundaries of domestic love movies.

In the play, Dahong Ni and Kara Wai play the throbbing lovers in the evening, while Tony Leung Ka Fai and Cecilia Yip play the white-haired couple who care for each other. The four old people are the marginal groups at the bottom of society and support each other.

The director then continued to discuss love and life around "birth, aging, illness and death", involving lonely old people, Az Harmo’s disease and other phenomena that the public pays attention to at present. Such stories, characters and expressions should be a good "crying" movie. It is also expected that four old players will perform together.

Market expectation: can it break through the 1 billion mark for the first time?

Since the Dragon Boat Festival was formed, the highest box office in history was in 2018, with 10 films supporting 912 million box office, and Jurassic World 2 contributed 723 million box office.

In 2018, the Dragon Boat Festival box office created the best result in current history.

In 2021, the "biggest volume" Dragon Boat Festival appeared, and there were 15 movies piled up. Although the number was rich and the genre themes were diverse, because there were no blockbusters and no dark horses, only 468 million were harvested in three days.

In 2021, the number of Dragon Boat Festival movies was the highest in history.

2023 is the year of the revival and revitalization of China films, with the Spring Festival ranking second in China film history with a total box office of 6.758 billion yuan, and the May 1st ranking third in China film history with a total box office of 1.52 billion yuan. I hope that the next Dragon Boat Festival will continue to create good results.

Can it return to the stable level of the box office in the range of 700-900 million in 2016 -2019, or even surpass 2018 and break through the box office mark of 1 billion for the first time? At present, it has such strength and potential.

First of all, two weeks before the Dragon Boat Festival, Hollywood blockbusters will be ushered in. The week before, there will be DC hero movie "The Flash" and Disney animation. Overseas large-scale movies and global animation will inevitably continue to the Dragon Boat Festival, expanding the scale of the schedule.

The suspense type of "Disappeared She" has a strong commercial attribute, and the starring role also has a strong box office appeal. It is the head player of domestic films in the schedule. Recently, the film has launched a content-related marketing campaign on the short video platform, releasing the tidbits of the studio every day, increasing the amount of play and praise, and accumulating the pre-screening heat.

In contrast, "Don’t call me a gambler" and "I love you! As an emotional film in the middle of China, the audience base in the market will be slightly smaller, and it is more necessary to use the word-of-mouth of the film itself to drive attention, as well as more accurate and effective distribution and publicity strategies.

"Don’t call me" God of Gambling "has just been finalized," I love you! After the first entry, the announcement and the new sea newspaper were released, so far there has been no new round of publicity. At present, the comprehensive want-to-see index of the two films on the ticketing platform is not very high, but there is still one month to go before the Dragon Boat Festival, and there is still enough time to expand their appeal.

"She Disappeared" takes the lead in short video marketing.

The 2023 Dragon Boat Festival has already revealed the weather. I believe that there will be potential new films in place one after another, and they will jointly sprint to the best Dragon Boat Festival, and also make a good start for the summer file in July.