Innovation leads to a new chapter in the short video industry.

With the widespread application of 5G and AI technologies, people’s lifestyles are undergoing profound changes. The rapid rise of short videos has completely changed our daily life, just 1-mdash; Three minutes of video content has become the first choice for users to get information and kill their leisure time. At the same time, more and more mobile applications begin to support the function of playing and sharing short videos, making short videos a key battlefield for popular Internet startups to compete for users and advertising revenue.

Three major drivers help short video applications rise rapidly.

There are three main reasons why short videos can rise rapidly in a short time.

One is the client driver.Compared with long videos, short videos are concise in content and compact in rhythm, which can better meet the needs of users to obtain information quickly and kill time. And its easy-to-operate property also facilitates users to record their life and share it with others in real time anytime and anywhere. This highly interactive feature leads a large number of users to actively become content creators, bringing a very high number of high-quality content outputs to applications. With the increase of participation, user stickiness is further enhanced, and user retention has laid a solid foundation.

The second is the inspiration of the creative side.Short videos with low threshold are more conducive to users’ active expression and interaction, and also provide users with a platform to realize their personal dreams. After some influential users attract a certain scale of fans through excellent works, they can not only get the opportunity to cooperate with merchants to obtain economic returns, but also guide more potential users to expect the same opportunity to realize cash, thus flooding into the platform to expand the scale of users.

Third, advertisers favor it.Compared with traditional static advertisements, short videos can spread products or ideas through exciting content, and can also be promoted in a targeted way by using the fan resources accumulated by online talents. It can also help advertisers optimize their products and improve their market efficiency. So that it can attract target users more accurately. Based on this, a large number of advertisers have also poured into the short video field, trying to obtain commercial value on this efficient new operating platform, which has further contributed to the rapid development of the short video industry.

According to the Statistical Report on the Development of Internet in China, as of August 2023, the number of netizens in China has reached 1.079 billion, an increase of 11.09 million compared with December 2022, and the number of short video users has reached 1.026 billion, with a user utilization rate of 95.2%. All kinds of data show that short video has become an important part of people’s daily life.

In the era of short video, how do users "browse" the results?

However, with the advancement of time, the needs of users are constantly changing. Traditionally, short videos focus on providing audio-visual information and relaxing entertainment content quickly, but with the continuous expansion of user groups, users are not only eager for entertainment, but also begin to expect tangible returns from interactive participation. In this context, realizing the realization of the benefits of watching has become an important topic that has surfaced. But for short video companies, revenue realization also faces the following technical and operational challenges.

First, it cannot affect the simple and easy reading experience of mainstream users, and it is necessary to design a simple and efficient business process template. Second, the setting of income standards needs to be fair and reliable, and the sense of accomplishment and incentive mechanism should be considered to continuously stimulate the enthusiasm of users. Third, the use of income needs to be diversified and flexible, taking into account the actual expectations of different target users. For example, some users expect to exchange cash directly, while others prefer to exchange virtual goods.

At present, some companies in the market have explored the primary income realization mode, which has brought users a certain sense of substantial achievement and reward, and achieved certain results. However, with the user training and demand upgrading, it is difficult to continuously increase user stickiness only by relying on the traditional mode, and it still needs to be continuously optimized and enriched, which will also become an important direction for the operation of short video applications in the future.

Jump at your fingertips and lead the innovation and development of the short video industry.

In order to help the short video industry achieve sustainable development, and at the same time better meet the needs of users for personalized realization experience, Yueran Fingertip (Chengdu) Information Technology Co., Ltd. was born in 2020.

As a user-oriented technology enterprise, Yueran Fingertip (Chengdu) Information Technology Co., Ltd. has been adhering to the core concept of "customer first, innovation and enterprising, win-win cooperation" since its establishment, and is committed to providing users with a comprehensive platform that not only meets entertainment and social interaction, but also earns income through interactive participation. To this end, the company invested heavily to set up a mature R&D team and product operation team. With their long-term accumulation in technology and innovation, the company successfully developed the "Jumping Fingertips" application, which attaches importance to original short videos and social interactive experiences and integrates high-quality content and interactive tools. Through continuous optimization, it has grown into a short video social platform with excellent functions and excellent user experience.

At present, a large number of high-quality short video content has been gathered in the platform, covering many fields, from the sharing of entrepreneurial employment experience to the popularization of common sense in life, from artistic aesthetics to educational resources, and the content is rich and diverse, which can meet the different entertainment needs of users.

In addition to rich content resources, Yueran Fingertip APP has also designed a comprehensive interactive mechanism. Users can get corresponding reward returns by completing different types of tasks, such as watching videos, like comments, forwarding and sharing, etc., and choose their favorite products in the APP internal mall for redemption. The products include electronic products, fashion clothes, life and home and other selected products.

As an innovative short video platform integrating video submission, social interaction, revenue acquisition and commodity exchange. In the future, Yueran Fingertip will continue to pay attention to the user experience and innovate constantly to meet the needs of users and create more value for users and partners. We firmly believe that with the joint efforts of all the teams, the fingertips will become an emerging force in the short video industry and inject new vitality into the development of the industry.