40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch review

Original title: 40-inch bedroom "small steel cannon" Xiaomi TV 4A new product launch review

Since the release of the Xiaomi TV 4A series in 2017, the sales of Xiaomi TV in the market have been astonishing. On January 16, 2018, the Xiaomi TV 4A series released its 50-inch products for sale, with a price that is close to the people and a relatively higher configuration. It has achieved a relatively good response in the market. And Xiaomi is also the "last bearer" of the Internet TV brand. Can this prove from the side that the Internet brand’s focus on entry-level products is correct?

Is it difficult to improve the brand positioning? Xiaomi TV 4A will send a new product again.


Xiaomi TV 4A40 inches is priced at 1599 yuan (the official price is 1699 to buy minus 100)

As always, the high-profile Xiaomi TV 4A series has been more complete since then

Recently, the Xiaomi TV 4A series launched its 40-inch size segment products, with an official price of 1599 yuan.This is obviously a product in the rich product line of Xiaomi TV 4A series. As of the appearance of this product, the Xiaomi TV 4A series has included multiple size versions including 32-inch, 40-inch, 43-inch, 49-inch, 50-inch, 55-inch, 65-inch, etc. It can be regarded as a complete Xiaomi TV 4A series. If nothing else, this should be the last new product in the Xiaomi TV 4A series.

Is it difficult to improve the brand positioning? Xiaomi TV 4A will send a new product again.


Xiaomi TV 4A series completes the product line again (the picture shows Xiaomi TV 4A49 inches)

In terms of hardware configuration, this product uses a 1080P full high definition panel, equipped with a 64-bit quad-core processor, equipped with 1GB memory + 8GB storage, and has a Dolby + DTS dual decoding chip. The relatively low price and high configuration have always been one of the characteristics of Xiaomi’s products, and the TV is no exception.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

Xiaomi TV 4A has always maintained the hardware configuration, low price and high specifications

So is this product worth buying? Today, I will bring you a quick review of the new Xiaomi TV 4A40-inch product launch, with you to understand this product simply and directly. If you need to choose a TV that is placed in a small space, then you should pay attention.

So without further ado, let’s get started.

As an entry-level product, the Xiaomi TV 4A40-inch version still follows the design concept of the whole series, with a minimalist design that caters to the aesthetics of mainstream consumer groups. The whole machine weighs about 6 kilograms and can be easily moved by adults, making it extremely lightweight.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

Xiaomi TV 4A40 inch front appearance

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

Xiaomi TV 4A40-inch border and base details

The Xiaomi TV 4A series appeared in 2017. Compared with last year’s products, the new products launched this year also have some changes in appearance. The most obvious one is the base part. Compared with the Xiaomi TV 4A49-inch, 55-inch, and 65-inch products released in early 2017, the base design used in Xiaomi TV 4A50-inch and 40-inch is more like the design of Xiaomi TV 4 and Xiaomi TV 3, but the original metal material is changed to plastic material.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

The base design previously used by Xiaomi TV 4A (the change is still relatively large)

Link comments:

The Xiaomi TV 4A series undoubtedly covers most of the size segments of TV products, and the 40-inch product is suitable for most environments. The best viewing distance should be controlled within 1.5 meters to 2.5 meters, making it ideal for small-space living rooms and bedrooms. The appearance design and materials of this product are relatively pertinent. Due to the lighter overall body, even hollow partition walls can be easily installed.

fromPatchWall takes a look at Xiaomi’s ambitions

There are always people in the industry who refer to 2017 as the "first year of artificial intelligence", which is actually more agreed with the author, and the lead to move the concept of artificial intelligence from TV products into the living room is also Xiaomi. At the beginning of 2017, Xiaomi TV 4A released a number of new products, and its most eye-catching is itsPatchWall system.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

PatchWall system display

Since the emergence of smart audio products in 2016, the function of voice search has not been called a high-level technology in the technology industry, and Xiaomi willAfter PatchWall, an intelligent solution that combines the two sensory feedback of "seeing" and "listening", was brought to the table, it still set off a "artificial intelligence" trend in the TV industry, and new concepts and technologies such as artificial intelligence and voice assistants were in the limelight for a while.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

milletPatchWall system source display

And for now, it was created by Xiaomi, the "strongest grocery store"PatchWall, obviously not as simple as it looksXiaomi, which is famous for its ecological concept, has built a strong home smart IoT ecosystem. Whether its products are excellent or not is up for debate. However, what role TV can play in these aspects is obvious. Xiaomi has wasted some brains.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

Xiaomi TV can control a lot of Xiaomi’s devices

PatchWall has been quietly upgraded, and the system has a built-in "Mijia" function. At present, the function we can use is to control the lamps, air purifiers, and water purifiers under Xiaomi Ecology. In fact, most of the things that Xiaomi’s smart speaker "Xiao Ai Classmate" can do,PatchWall can do that too, and the visual cues provided by the TV have an advantage over a single voice.

Link comments:

In my opinion, Xiaomi’s carving in terms of system is much higher than the product itself, and the product can also become more valuable through excellent systemThe voice operation of the PatchWall system is very mature, and the system layout is simple and easy to operate, so it can be regarded as "used by the elderly and children".

Test summary: Is 1599 yuan 40 inches worth buying?

The artificial intelligence product ecosystem established by Xiaomi is very complete, and Xiaomi TV is carried in all productsPatchWall SystemThe intention is very obvious, to turn the TV into a smart homeIn this era where voice feedback can no longer meet people’s needs, the connected living room entertainment is likely to bring new breakthroughs to the market again.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

Xiaomi TV 4A40 inch

And back to the product itself,Is the price of 1599 yuan really very low? In fact, not necessarily. There are not many products at this price for 40-inch products. This is a better product regardless of appearance or configurationFor a pertinent product, it is obviously unrealistic to expect an entry-level product of this size to perform well. However, it is undeniable that Xiaomi’s ecosystem is indeed very attractive. Combining an excellent system with a relatively low price, this product will undoubtedly be very popular.

Because of its relatively petite stature, the author recommends this product to friends who replace TVs in small apartments or bedroom spaces. At the same time, if you want to try the charm of artificial intelligence systems, it is also the best choice. At the same time, because of Xiaomi’s ecological layout, your home’s smart IoT life may be opened by it.

Write at the end:

Looking back at the entire TV market in 2017, under the trend of consumption upgrading, high-end products are often more popular with consumers. In fact, the author conducted two "visits" to home appliance stores in 2017, and the opinions given by the film industry personnel of offline stores such as Sunny, Gome, and Dazhong Electric Appliances are that the turnover rate of high-end products is higher, and there are some swings in the selection of entry-level products.

In terms of consumers’ demand for TV gradually "high-end", the overall situation of Internet TV brands is not optimistic. Except for Xiaomi’s relatively healthy situation, other Internet TV brands are not overly described as "struggling". Under the trend of consumption upgrading, the domestic TV market has shown a trend of "declining sales and rising unit prices". The polarization of the TV market is becoming more and more serious. Consumers either choose lower-end products that are more accessible to the people, or they are conquered by the visual effect of high-end products.

40-Inch bedroom "small steel cannon" Xiaomi TV 4A new product launch quick review

On the other hand, Xiaomi has always been synonymous with "cost performance" in China. In this era when technology products are gradually becoming oligopolistic, Xiaomi TV’s strategy has played a very good role, and its market share has increased very rapidly. However, the improvement of brand positioning in the future may also be something Xiaomi needs to consider.