Seminar on Public Service Advertising ＂Illustrating Our Values＂ Held in Beijing

Wang Shiming, Vice Minister of Publicity Department of the Communist Party of China, delivered a speech.

Yuan Zhengming, deputy director of CCTV, spoke at the event.

　　Cctv news(Reporter Li Wenxue, Li Wenliang) On July 15th, a seminar on public service advertisements was held in Beijing, which was hosted by china network television. The seminar reviewed china network television’s beneficial exploration in the production and dissemination of public service advertisements, such as "stressing civilization, building new styles" and "illustrating our values", shared and exchanged excellent public service advertisements with colleagues in the public service advertising industry, and held an award ceremony for the winning works of the public service advertisement collection and selection activities.

　　Wang Shiming, Vice Minister of Publicity Department of the Communist Party of China, Liu Chaorong, Deputy Director of Media Department of State Administration of Press, Publication, Radio, Film and Television, and Yuan Zhengming, Deputy Director of CCTV attended the meeting. Relevant leaders and experts from Publicity Department of the Communist Party of China Mission Bureau, Media Department of State Administration of Press, Publication, Radio, Film and Television, China Network Audiovisual Program Service Association, China Advertising Association Newspaper Branch, china advertising association of commerce, Central Academy of Fine Arts, Public Welfare Research Center of China Communication University, Organizing Committee of College Students’ Advertising Art Competition, Want Want Zhongshi Culture Media, Tianjin Clay Fighter Zhang Caisu Studio, public service advertisement producers and more than 10 news media representatives attended the event.

　　Wang Shiming, Vice Minister of Publicity Department of the Communist Party of China, reviewed the creative process of the public service advertisement "Illustrate our values", summed up the creative experience of excellent public service advertisement works represented by "Dream Baby", and affirmed and praised the long-term efforts made by CCTV and china network television.

　　Yuan Zhengming, deputy director of CCTV, said: The creation and dissemination of public service advertisements using Chinese traditional cultural elements is an effective way to carry forward socialist core values. The creation and dissemination of graphic works, animation works and series of animated videos of Mengwa, which have initially formed a communication pattern from online to offline, from indoor to outdoor, from big screen to small screen, has created a good social atmosphere for cultivating and practicing socialist core values.

　　In recent years, china network television has gradually established a perfect production and dissemination system of public service advertisements through short and pithy public service advertisements and various solicitation and selection activities. The series of animated videos of "Dream Baby" have been disseminated more than 100 million times worldwide, and the series of public service advertisements of "Good deeds without traces" have covered more than 5 million users all over the world. More than 2,000 manuscripts were collected for the public service advertisement "Illustrate Our Values", and 120 professional organizations and 160 universities directly participated in the collection and selection. On the basis of many years of public welfare undertakings, this public service advertising seminar will spread the positive energy of society with a broader vision, more deeply rooted works and more inspiring power. Kong Jiahuan, the director of the first series of public service advertisements "One Lamp", said: "It is very happy to see my work broadcast as a director."

　　In recent years, the series of public service advertisements of "Chinese Dream, My Dream" and "Good deeds without traces" with the theme of "Dream Baby" have interpreted the specific connotation of "illustrating the core values of socialism" from different angles. These works have been broadcasted in major TV media, online platforms and outdoor big screens, and have won praise and encouragement from the whole society. The seminar on public service advertisements "Illustrate our values" summarized the extensive influence of public service advertisements such as "Dream Baby" and "Good deeds without trace" in the society, invited creators to exchange creative experience, introduced the selection activities of public service advertisements held in recent years, and discussed the development prospects of public service advertisements.