Photos： Faye Wong shoots advertising tidbits, sweet phone calls, love girls don’t talk about coming back.

Faye Wong advertising shooting scene

　　Faye Wong’s 20-million-dollar comeback advertisement, which has been rumored for a long time, has finally surfaced! Yesterday, a brand of shampoo held a press conference in Guangzhou, which exposed four advertisements shot by Faye Wong. In the latest advertisement, Faye Wong kept changing her hairstyle and her image changed. However, the spokesman Faye Wong did not show up yesterday.

　　The reporter had an exclusive interview with Susie Au, the director of the commercial and Faye Wong’s "M V director". She told reporters about the feeling of cooperating with Faye Wong again. "It’s still her, and the scene is in good condition.". According to Susie Au, there are four advertisements shot by Faye Wong this time, which are not the three that are widely circulated on the Internet at present. The style of the unexposed advertisements is "very Faye Wong" and "it will make people feel that the ever-changing avant-garde Faye Wong is back". Susie Au also explained in detail the creative shooting of the four advertisements, and responded to the criticisms made by netizens, such as "copying Gong Li’s Golden Flower".

　　The studio will talk to her daughter on the phone: "She laughs happily."

　　Although Susie Au said that there has been no change in Faye Wong, when many netizens saw the new advertisement made by Wang Fei, they agreed that Wang Fei has become peaceful now, and his previous pride has gradually faded away. Susie Au thinks that "she has always been a kind person. It’s just that sometimes she feels so cool and distant. Now that Faye Wong is the mother of two children, it will definitely give people a sense of affinity. " She also revealed that when Faye Wong was on the set, she would call her daughter and say, "Laugh happily! (Do you usually see her so happy smile? ) Yes, but at work, everyone works hard, so this situation will be less. "

　　On her comeback: "I am eager, but we haven’t talked."

　　On the set, Susie Au saw Faye Wong the same as before, and the cooperation was tacit. Will there be an impulse in his heart to pull Faye Wong to shoot M V? "Oh, of course there will be. (Did you mention it to her? ) We talked, but she said "mmm". Will you be disappointed? No, it’s one of my desires. It’s good to have a desire, and when it comes true one day, it will be very happy. Do you think Faye Wong has the will to make a comeback? ) We haven’t talked about this. "

　　Facing the camera again: "It’s still her, and the scene is in good condition."

　　Susie Au is known as the "director of the royal M V" in Faye Wong. She has cooperated with Faye Wong in many ways, such as Give Up Halfway, Di-dar, The Moon at that time, Oath and many other M V’s. It is reported that this time Faye Wong came back to shoot an advertisement, and specially invited Susie Au to direct it.

　　Susie Au told reporters that this series of advertisements was shot in early April, and the shooting time was about one week. "But the actual shooting time in Faye Wong is not that much, because we have to shoot some empty shots and so on." Faye Wong’s advertisement shooting this time is regarded by the outside world as the first step to make a comeback. Will there be any changes after she has faded out of the entertainment circle for a long time and returned to work under the camera? Susie Au, who has worked with Faye Wong for many years, said that in her opinion, Faye Wong has not changed. "It’s still her, the state of the scene is really good, and she is very involved at work." During the filming, do you feel that she is unfamiliar with the camera? "That didn’t. However, Wang Fei has a habit, and it takes time to understand before entering the show. "

　　Susie Au looked at Faye Wong: "She is very special, natural and stylish."

　　When Susie Au talked about the creativity of shooting advertisements, whether it was the Queen’s version of Faye Wong or the pastoral version, she repeatedly mentioned that Faye Wong’s free attitude towards life should be reflected. She said: "Faye Wong’s personal feelings are mostly cool and chic. He likes what he likes and dislikes what he doesn’t like. She is very special and pursues a free life, so I like to show her this. " Having known Faye Wong for many years, Susie Au thinks that the most attractive characteristics of Faye Wong are "nature and style". "It sounds like a pair of contradictory words, but it can be seen in the same person. This is what makes Faye Wong special."

　　Susie Au comments on four styles.

　　The trendy queen is back again.

　　In the advertisement, Faye Wong appeared as a beautiful woman in ancient and modern times, sometimes dressed as a classical and elegant court, and sometimes returned to modern times, sitting on the steps with long straight hair and then walking freely in the countryside.

　　Palace styleThey are all queen dresses, so they will be compared with Gong Li.

　　Say creativity: "the customer needs a feeling of resplendence in the palace, while Wang Fei is a queen, with her hair supple and elegant after taking off her crown." I finally gave her a shot: Faye Wong opened the window and felt free. This is the attitude behind Faye Wong’s longing for a free life. She is a trendy queen. "

　　Respond to netizens: copy the golden armor? This is the Faye Wong version of the Queen.

　　Faye Wong’s advertisement was shot this time, and the gorgeous queen’s style attracted the most attention. Many netizens commented that the style was neither fish nor fowl. "Which dynasty in ancient times had such costumes and headdresses?" In this regard, Susie Au said, "We don’t really want to be a dynasty queen, just want to give the audience a visual impact."

　　There are also comments that the style has copied Gong Li’s dress in "Golden Flower in the City". Susie Au responded by saying: "They are all queen dresses, and it is inevitable that everyone will associate with them. However, we really didn’t think of it at the time. " She said, "The Gong Li version of the Queen is a character, and there are many stories and motives behind the’ Queen’; The Faye Wong version of the queen, just wearing the queen’s costume, brings people more feelings of visually shocking and queen-like Faye Wong! "

　　Home style makes Faye Wong walk on the balance beam, which is very special.

　　Say creativity: "advertising hopes to reflect a feeling of home." So I designed an action to make Faye Wong walk around on the sofa at home, just like walking on the balance beam. Everyone will have some fun little moves at home, which actually reflects a feeling of enjoying life. "

　　Respond to netizens: too general? Reflect the uniqueness of Faye Wong.

　　Many shampoo advertisements will choose to shoot at home, and many netizens think that this version is so creative that it doesn’t reveal Faye Wong’s personality. In this regard, Susie Au said, "This view is too superficial. It depends on what she does at home, not watering the flowers and cleaning up the house. The idea of walking on the balance beam on the sofa is very good, very special, which is also the embodiment of Faye Wong’s unique personality. "

　　Pastoral style Nature has no time or age limit.

　　Say creativity: "It conveys nature and freedom. The product is related to nature, and Faye Wong runs on the Yuan Ye, reflecting the feeling of integration with nature. "

　　Respond to netizens: Repeat? Ten years later, the message is different.

　　"The pastoral thing, Faye Wong himself used it as early as 1996 in" Impermanence "M V." Some netizens posted comments. Susie Au said, "I don’t necessarily think so. Nature has no time and age restrictions. It can be filmed ten years ago and can be filmed ten years later, and the information transmitted may be different."

　　The "very Faye Wong" that the trendy wind just exposed yesterday is expected.

　　Creative: "This advertisement is very Faye Wong, and it wants to embody a changing concept. Her style is very trendy and fashionable, and her hairstyle and clothes have changed. Among them, the hairstyle is quite special, and three or four kinds have been changed, some are long and some are short, and the clothes are made with the hairstyle. The overall shape is cool and stylish, and the shape is similar to the magazine m odel, which will make people feel that the ever-changing avant-garde Faye Wong is back. "

　　This is the only commercial that has not been exposed by the media. It finally appeared at the press conference yesterday.

　　At the same time, Susie Au also said that his favorite advertisement is "very Faye Wong", which makes people look forward to it.